Last updated: 2025/11/12

Protecting your privacy is our priority. This page explains how the personal information we collect through this website (beatingchains.com) will be treated.

Who are we?

We are Rusty Labuschagne – Beating Chains.

What information do we store?

Contact Form Submissions

When you submit an inquiry through our contact forms (including the “Book Rusty” booking form), your information is sent via email to our IMAP email inboxes. We do not store this information directly on our website servers.

E-Commerce Orders

When you place an order through our online shop for products such as the Beating Chains book (physical, digital download, or MP4 format), we collect and store the following information on this website:

  • Personal Details: Full name, email address, phone number
  • Billing Information: Billing address
  • Shipping Information: Delivery address (for physical products)
  • Order Details: Products purchased, order date, order total, payment status
  • Transaction Information: Payment method used (note: we do not store credit card details – see Payment Processing section below)

This information is necessary to:

  • Process and fulfil your order
  • Send order confirmations and updates
  • Provide customer support
  • Maintain order records for accounting and legal purposes
  • Communicate about your purchase (delivery updates, digital download links, etc.)

Analytics and Tracking

We do not store additional information like browser type, IP address, or timestamps directly on our website. However, we make use of third-party services that may collect information about your visit, including:

  • Google Analytics – Website traffic and user behaviour analysis
  • Google Ads – Advertising and marketing campaigns
  • Facebook Pixel – Social media advertising and audience tracking

These services may collect data such as your IP address, browser type, pages visited, time spent on site, and referral sources.

Payment Processing

All payment transactions are processed through secure third-party payment gateways. We do not store your complete credit card details, CVV numbers, or banking information on our servers. Payment processors we use comply with PCI-DSS (Payment Card Industry Data Security Standards) requirements.

Do we make use of cookies?

We do not specifically require your browser to set cookies for basic website operation. However, third-party services we have integrated (such as Google Analytics, Google Ads, and Facebook Pixel) may use cookies to track your browsing behaviour and deliver relevant advertising. These cookies are set by the third-party providers, not directly by us.

Do We Share Any Information with Other Parties?

We do not sell, trade, or rent your personal information to third parties. However, we may share your information in the following limited circumstances:

Legal Requirements: We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights or comply with legal processes

Internal Use: We may use your details on our internal systems, accounting packages, or forward your inquiries to colleagues involved in processing orders or booking inquiries

Service Providers: We share necessary information with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you (e.g., payment processors, shipping companies for physical book orders, email service providers). These parties are contractually obligated to keep your information confidential

How Long Do We Retain Your Information?

  • Order Information: We retain order and customer information for as long as necessary to fulfil orders, provide customer support, comply with legal obligations (including tax and accounting requirements), and resolve disputes. Typically, this is a minimum of 5-7 years for financial records
  • Email Inquiries: Email correspondence is retained in accordance with our standard email retention practices
  • Marketing Communications: If you’ve opted in to marketing communications, we retain your contact information until you unsubscribe

Your Rights

Under applicable data protection laws (including South Africa’s Protection of Personal Information Act – POPIA), you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal retention requirements)
  • Objection: Object to processing of your personal information for marketing purposes
  • Restriction: Request restriction of processing in certain circumstances
  • Portability: Request transfer of your information to another service provider (where technically feasible)

To exercise any of these rights, please contact us at sandra@beatingchains.com

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

As we use third-party services such as Google Analytics and Facebook Pixel, your information may be transferred to and processed in countries outside of South Africa. These third-party services have their own privacy policies and data protection measures in place.

Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page with a new “Last Updated” date. We encourage you to review this policy periodically.

Consent

By using this website, submitting forms, or placing orders through our online shop, you consent to the collection, use, and storage of your information as described in this privacy policy.