ABOUT
ABOUT RUSTY
Rusty Labuschagne is a unique premier speaker on the professional circuit. One is immediately struck by his sincerity and humility as he delivers a dramatic account of his transformational experience. Rusty has been through a trauma few have experienced. In 2003, the successful Zimbabwean businessman, who ran a safari outfit, flew his own aircraft, and had a fishing resort on Lake Kariba, was framed by a poacher, the police, and the courts, and wrongfully convicted of drowning a poacher.
He talks and writes about being subjected to conditions most people would find unbearable, having to draw on his inner resources and strengths to endure the unimaginable. In the process, he developed not only a life-saving resilience but also empathy and a keen desire to help his fellow inmates. His faith in God, positive mental attitude, leadership qualities, and lessons in forgiveness, gratitude, and humility bring a personal, transformative, and authentic message of hope and freedom.
In his book and to audiences, Rusty’s message is that everyone is faced with challenges, but it is who you are and the depth of your determination that will get you through life’s darkest moments. He shows how one can harness one’s inner strength and let go of what one cannot control. His talks have a broad audience appeal, from leadership lessons for CEOs and managers to inspiration and staff members’ motivation. They will all feel an


VICTORY OVER INJUSTICE
Against police evidence, without a body and on presumptions, Rusty was convicted of drowning a fish poacher during Mugabe’s rule. He served 10 years in Zimbabwe’s prisons, including the notorious Chikurubi Maximum Security Prison, where he suffered through the Zim dollar crash, with food shortages, no running water, and people dying around him daily.
He speaks eloquently about being subjected to conditions most people would find unendurable, having to dig deep within himself to find solutions to an unbearable situation. His resilience, ability to face adversity, and pure grit are an unparalleled inspiration.
TALKS:
Resilient Beyond Measure: Harnessing Inner Strength from the Brink of Survival
In this powerful keynote, Rusty shares his extraordinary journey of enduring unthinkable hardship during his wrongful imprisonment in one of Zimbabwe’s most notorious prisons. Stripped of everything but his will to survive, Rusty was forced to draw from the deepest reserves of his resilience and courage. His story is a testament to the human spirit’s ability to persevere and thrive, even in the direst circumstances. With heartfelt eloquence and authenticity, Rusty delivers a message of unshakable hope and determination, inspiring audiences to confront their own challenges with renewed strength and purpose.
Key Takeaways:
- Resilience in Action: Learn how to develop mental and emotional strength to navigate life’s toughest trials and emerge stronger on the other side.
- Courage in Adversity: Discover how unshakable courage and grit can transform even the most unbearable situations into opportunities for growth.
- Inner Strength: Gain insights into tapping into your deepest reserves of determination and finding purpose amidst chaos and uncertainty.
Freedom Through Forgiveness: The Power of Letting Go to Move Forward
Rusty delivers a profoundly moving keynote, sharing the life-changing lessons he learned during his time in prison. Stripped of his freedom and consumed by bitterness and resentment toward those who wronged him, Rusty realised that these emotions were only harming him. True forgiveness, inspired by faith, became the key to his emotional freedom. By letting go of anger and choosing to live in the present moment, he transformed his suffering into strength. His story is a powerful reminder that forgiveness is not about others—it’s about reclaiming your own peace and happiness.
Key Takeaways:
- The Freedom of Forgiveness: Understand how letting go of anger and resentment can liberate you emotionally and mentally, allowing you to move forward.
- Living in the Moment: Learn to focus on the present rather than being burdened by the pain of the past or the uncertainty of the future.
- Faith Over Fear: Discover how faith can inspire true forgiveness, bring clarity during adversity, and help you find peace amid chaos.
The Power of Gratitude: Lessons from the Darkest of Places
Rusty shares an unforgettable story of resilience and gratitude, drawn from his time in unthinkable conditions. Stripped of everything, he found solace in recognising and appreciating the smallest blessings—breath, survival, and the gift of another day. Gratitude became his anchor, allowing him to endure unimaginable hardship and emerge with a renewed vision for the future. Rusty’s message is a poignant reminder to shift our focus from what we lack to appreciating what we have, unlocking strength and clarity even in life’s darkest moments.
Key Takeaways:
- The Transformative Power of Gratitude: Learn how gratitude shifts your perspective, even during the most challenging times, helping you find peace and purpose.
- Focusing on What Matters: Discover the importance of appreciating life’s simplest blessings and how they can ground you in moments of adversity.
- Acceptance and Vision: Understand how embracing your experiences—good and bad—can unlock a powerful vision for your future.
Harnessing Hope: Finding Strength and Growth in Uncertain Times
In a world often marked by darkness, chaos, and uncertainty, hope stands as an enduring force that propels us forward. Victor Hugo beautifully captured the essence of hope when he wrote, “Even the darkest night will end, and the sun will rise.” Hope is not just a gentle promise; it is a relentless force, steadfast and determined, pushing us to persevere against all odds.
This talk will guide you in (re)igniting hope within yourself and your teams. Through authentic stories and practical strategies, you’ll gain the tools to weather life’s storms and chart a path toward transformation—for yourself and those around you.
Key Takeaways
- The Nature of Hope: Discover how hope is more than an emotion—it’s a driving force rooted in the essence of our humanity. Learn why it is crucial to survival and success.
- Embracing Uncertainty: Times of uncertainty often present the greatest opportunities for growth. By exploring the hidden gifts in challenging circumstances, you’ll learn to view uncertainty as a catalyst for transformation.
- Building a Hope Mindset: Transition from a state of paranoia—marked by fear and insecurity—to metanoia, a mindset of growth, expansion, and possibility, unlocking the true potential of hope.
- Embodying Hope: Hope is not passive; it requires action. From confronting fears to setting bold, audacious goals, you’ll leave equipped with actionable steps to cultivate and sustain hope in your personal and professional life.
This keynote is your invitation to harness the transformative power of hope and lead yourself and others toward a brighter, more resilient future.
The Creative Edge: Finding Innovation in Uncertainty
Uncertainty, chaos, and mystery often feel like obstacles, but they hold hidden treasures waiting to be discovered. This thought-provoking keynote challenges our dependence on data and reveals how true creativity and innovation arise from embracing the unknown. This talk celebrates the “sacred mess” of the unknown as the wellspring of breakthrough ideas.
Key Takeaways:
- Embracing Uncertainty: Discover how uncertainty is not a barrier but a fertile ground for sparking innovative ideas and transformative solutions.
- Harnessing Chaos: Learn to see chaos as a powerful disruptor that breaks us out of routines, offering fresh perspectives and inspiring groundbreaking innovations.
This session invites you to step into the shadows, where uncertainty becomes the catalyst for creativity, resilience, and bold new possibilities.
Embracing the Storm: How Chaos Sparks Creativity and Change
For years, Rusty has explored the themes of chaos and complexity in his keynote talks, and today, this message is more relevant than ever. Chaos affects us all—sometimes positively, sometimes negatively—but how it impacts us depends entirely on our response. Understanding the dynamics of change and chaos has never been more crucial.
Key Takeaways:
- Learn why these disruptive moments in our lives are the only times when true transformation is possible and how to use them to create positive outcomes.
- Explore actionable strategies and responses to help you and your team not just survive but thrive during times of uncertainty and change.
This session will empower you to view chaos not as a setback but as an opportunity for growth, innovation, and meaningful transformation.
Stripped to the Core: Cultivating Habits for Personal and Professional Fulfilment
Being stripped to the care means showing up as your authentic self—no masks, no pretences, no distractions. While we practice to perfect a presentation, we often neglect the deeper work: striving to become better human beings, crafting lives of meaning, doing work that matters, and thriving amidst uncertainty.
Key Takeaways:
- Build Practical Habits: Learn the importance of structuring habits to create lasting impact in both life and work.
- Show Up as You Are: Gain the motivation to start where you are—embracing authenticity and vulnerability as strengths.
- Actionable Frameworks: Explore practical strategies to organise your time, cultivate life-changing habits, and align your daily actions with meaningful goals.
This keynote is an invitation to strip away distractions and focus on what truly matters—so you can thrive personally and professionally.
From Chains to Purpose: Discovering God’s Plan Through Adversity
Five years ago, Rusty experienced a profound spiritual revelation that changed the way he viewed his life and hardships. Through immense struggle, including the loss of everything he had worked for and enduring a decade in prison, he discovered a deeper purpose beyond his worldly success. Rusty now reflects on how God used this journey to reshape him, from a self-centred pursuit of wealth to a meaningful life focused on serving others. His story is a testimony to the transformative power of faith and resilience, showing that even life’s darkest moments are part of a greater plan.
Key Takeaways:
- Purpose in Pain: Life’s greatest hardships often prepare us for our most meaningful calling. Trust in the journey, even when the path is unclear.
- From Success to Significance: True fulfilment comes not from personal gain but from the impact you make in the lives of others.
- Faith Through Adversity: God’s plan is always at work, even when circumstances seem impossible. Hold onto faith and trust His timing.
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